Zoom is only available to a limited number of postcodes from a small site in west London. So if you want groceries delivered now, or later the same day, and you live in West London, then Ocado Zoom's for you. Ocado Zoom is Ocado's on-demand service stocking a wide selection of 's range. Shoppers in 40 postcodes in Surrey and Berkshire can also book a one-hour slot for £3.99 or get same-day delivery. Customers will be able to access between 12,000 and 15,000 products online - compared to 40,000 products on Ocado. Shops that come in under £40 will now be charged a £3.99 delivery fee.

The same will happen with any supermarkets who decide to opt-in to the ambitious new system.Ī spokesman for Amazon told MailOnline that Amazon Fresh will supply food from supermarkets Morrisons, Whole Foods Market, and Booths, as well as smaller suppliers including GAIL's Artisan Bakery, C.Lidgate and Paxton & Whitfield.īut food from 'nervous' supermarkets including Tesco, Sainsbury's and Asda will not be supplied as the US retailer looks to 'capture a material slice' of the market. It means suppliers, who include bakers and butchers, will have their goods transported to the hubs ready for Amazon to distribute themselves. The huge push will see current warehouses - also called fulfillment centres - adapted and expanded to be able to safely store the food from suppliers before it is delivered to buyers, It is understood that Prime customers in Birmingham, Manchester and Edinburgh will be among the first to benefit from the wider roll-out.

The US e-commerce giant also plans to expand the free delivery to 'millions more' customers around the UK by the end of the year and speed up deliveries in a bid to capitalise on the booming online grocery industry.

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